S.3 Ep. 2: A New Approach to Digital Marketing Success with Mark de Grasse

Apr 12

On this episode of The Creative Visionaries Podcast, Tori Barker is joined by Mark de Grasse to discuss digital marketing and content creation. They discuss the history of DigitalMarketer and how it has grown from a Traffic & Conversion Summit to an eLearning platform. They explore how to grow your digital marketing knowledge and the power of the DigitalMarketer community. They also chat about content creation, and how Mark's childhood hobby led to a successful business. To simplify content creation, they explain the Content Development Appraisal Framework. They discuss how to create content series for intelligent measurables and how consistency is key to creating a winning strategy.

Here are some things discussed in this episode:

00:00 A New Approach to Digital Marketing Success
02:45 The Birth of Digital Marketer: From Traffic & Conversion Summit to eLearning Platform
04:36 Growing Your Digital Marketer Knowledge: From Lab Membership to M3 Masterminds
06:13 The Power of Community: How Digital Marketer Unites Marketers
08:31 Reaching New Markets with Expert Strategies from Around the Globe
14:29 Content Creation Simplified: Unraveling the Mystery of the Content Development Appraisal Framework
17:59 Stop Thinking About Distribution and Start Thinking About Production
27:40 Consistency is Key: Creating a Winning Strategy for Your Business
31:01 The Changing Landscape of Leadership
39:32 Stop Thinking in Terms of Individuals Pieces: Unlocking the Power of Content Series

Resources:

Content Development Appraisal Framework, www.markdegrasse.com

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Tori Barker https://www.creativemarketingsacramento.com/